Mustafa's CV
Mustafa Bariyawala
Project Manager / Project Director
Profile summary
Strategic Project Manager and Director with 20 years of experience shaping digital transformation, user experience, and revenue growth across the GCC and international markets. Known for delivering scalable web and mobile solutions, managing cross-functional teams, and executing data-driven marketing campaigns using enterprise platforms. Committed to aligning operational efficiency, strategic consulting, and project delivery to achieve measurable business outcomes.
Career highlights
Digital Revenue Growth: Delivered consistent 25 percent quarterly revenue growth through data-driven features and automation strategies while directing operations across MENA markets.
Platform Activation Delivery: Launched flagship product activations using Adobe Experience Manager and Adobe Target, resulting in a 7 percent incremental revenue increase.
Traffic And Engagement Growth: Enhanced organic website traffic by 10 percent through strategic search engine optimization integration and usability-led design improvements.
Account Expansion Results: Delivered 30 percent revenue growth within two quarters by strengthening client relationships and introducing digital solutions.
Key skills
Professional experience
Defines digital project management and strategy for Samsung across MENA markets, directing cross-functional operations and multi-country remote teams. Steers regional digital execution standards, vendor partnerships, platform deployments, and large-scale marketing initiatives.
- Delivered consistent 25% quarterly revenue growth through data-driven features and automation strategies.
- Supervised remote digital teams across 12 countries, ensuring unified execution and performance excellence.
- Surpassed digital performance KPIs by 15%, positioning operations as a benchmark for regional excellence.
- Enhanced project workflow efficiency by 15% through structured cost, quality, and risk management practices.
- Launched flagship product activations using Adobe Experience Manager and Adobe Target, resulting in a 7% incremental revenue increase.
Reported directly to executive stakeholders to direct product lifecycles across retail partnerships, guiding platform usability initiatives and cross-functional design execution within e-commerce and software as a service solutions.
- Built interactive prototypes and wireframes to align cross-functional stakeholders on user experience direction, product functionality, and business objectives.
- Executed multiple United Kingdom retailer microsites under tight deadlines while maintaining high design standards and ensuring functional reliability through rigorous quality assurance testing.
Shaped digital experience strategy for enterprise transformation engagements, directing multidisciplinary teams in partnership with leadership to translate complex business requirements into intuitive platforms.
- Enhanced organic website traffic by 10% through strategic SEO integration and usability-led design improvements.
- Directed multidisciplinary teams through all stages of digital project execution, achieving on-time delivery across multiple client engagements.
- Conducted in-depth usability testing and user journey analysis, refining interaction design and boosting product functionality and accessibility.
Reported to executive leadership, directing UX project lifecycles from concept through delivery while mentoring design staff and aligning creative output with business strategy alongside cross-functional teams and clients.
- Led end-to-end UX design initiatives for web and mobile applications to maintain brand consistency and accessibility compliance across digital touchpoints.
- Conducted testing, debugging, and workflow optimization to improve performance and functionality across applications.
- Supported campaign execution and post-launch analytics for major digital product launches and marketing initiatives.
- Delivered 30% revenue growth within two quarters by strengthening client relationships and introducing digital solutions.
- Secured an additional 15% growth in key accounts by using performance analysis and optimizing engagement strategies.
- Managed agile sprints and task tracking to maintain team momentum.
- Prioritized requirements and resolved delivery blockers.
- Engineered scalable web applications by writing secure code and optimizing user interface architecture for multi-device performance.
- Integrated front-end and back-end technologies to raise site speed, reliability, and functionality.
Industrial Automation & Technology
- Developed and implemented database-driven web applications using ASP.NET, C#, and SQL Server, enhancing data accuracy and automation efficiency across internal systems.
- Conducted system testing, debugging, and performance optimization, ensuring reliable, secure, and scalable digital solutions for industrial automation projects.
- Prepared detailed technical documentation and progress reports, supporting knowledge transfer, team collaboration, and continuous improvement initiatives.
Education
Certifications
Languages
English · Fluent
Hindi · Fluent
Gujarati · Fluent
Urdu · Fluent
Arabic · Basic